Career Objective:
A senior position with major responsibilities that will effectively utilize my experience, creativity, leadership, people and management skills.

Career Summary:

• Fourteen years of combined experience in Graphic Design industry, both in Print, Web or New Media – from an individual contributor to executing leadership and management roles
• Extensive background in Operations or Production Management, Transition Management, People Management and Project Management
• Successfully ramped-up several start-up projects, from team management, client management, project management, production and quality management to making the account profitable and stable, and a very self-reliant team
• A Web design/development professional for seven years now. Designed and developed different types of Websites, e.g. Table-based, CSS-based, Flash-based – static, dynamic, e-commerce, CMS, etc.
• Wide range of experience in pre-press or color separation, magazine and newspaper publication, advertising and printing
• With some experience in multimedia, video production and animation

Personality:
Self-driven, creative problem solver, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A forward planner who critically assesses own performance. Credible, reliable, tolerant, determined, resourceful and creative. Keen for new experience, responsibility and accountability. Able to get on with others and be a team-player.

Hard Skills:
Graphic and Web Design softwares like Photoshop, Dreamweaver, Flash, InDesign,
QuarkXpress, Illustrator, Pagemaker, Freehand, Premiere, GoLive, After Effects, Acrobat
Applications, and more. Also well versed in Microsoft and other office applications. Familiar with JavaScript, HTML, CSS, PHP, MySQL and Action Script. Proficient in both Windows and Mac OS. Knowledgeable in troubleshooting hardware, software and network.

Soft Skills:
Operations or Production Management, People and Team Management, Project Management, Transition Management, Client Relationship Management, Processes Management and Improvement and other necessary skills in leadership and managerial.

Affinity Express, Inc. (Outsourced Graphic Services)
UP – Ayala Land TechnoHub, Commonwealth
Quezon City
June 2007 to July 2010
Last Title: Operations Manager for Newspaper and Magazine Ad Services

• Perform Transition Management
• Support and train onshore team with the processes while on site
• Conduct training to offshore team as part of the new client implementation
• Assist in recruitment of production staffs
• Help improve the operational systems, processes and policies in support of organizations mission
• Establish and maintain appropriate staff resources of the team to ensure that projects are delivered on time, on budget and to the agreed quality standard
• Help increase the effectiveness and efficiency of Support Services through improvements recommendation to each function
• Contribute to short and long-term organizational planning and strategy as a member of the management team.
• Supervise and coach leads of the group on a regular basis
• Develop and recommend processes to advance operation efficiency
• Shares responsibility in teams’ performance, account stability and revenue performance
• Perform team member evaluations professionally and on time
• Review and give recommendations on policy development
• Drive individuals and the team to continuously improve in key operational metrics and the achievement of the organizational goals
• Identify individual and team strengths and development needs
• Identify ways to reduce cost by streamlining processes or systems
• Drive continuous improvement through trend reporting analysis and metrics management
• Offer new ideas and suggestions for improvement. Identify and implement new practices and processes that are “best in field.”
• Respond to common inquiries or complaints from clients
• Use personal judgment and initiative to develop effective and constructive solutions to challenges and obstacles in operations
• Self-development and continuing personal development

Accomplishments:

• Successfully converted the Sun Times News Group account, a Chicago-based newspaper company, to one of the most profitable group despite having the lowest transaction price among other properties. Personally conducted the transition management in Illinois, and started the team with 30 FTE on October 2008, now down to 14 FTE after a year. The team continuously meeting the SLA on quality and delivery performance, with a lot lesser members in the team.
• Able to retain the good record started by the new NCI team with Ottawa Citizen, a Canwest Newspaper group based in Ottawa, Canada, after nearly six months (of 2009) the account was turned over to Operations under my group. The success resulted of more new business coming in to Manila, from other six Canwest properties.
• Accomplished a successful transition management for Florida Times Union done on the latter part of 2007, a Morris Communication Newspaper group based in Florida. Started the team with 17 FTE. The offshore team is now considered one of the most experienced and productive team.

Atlantic Communications Group, Inc. (Publishing, former Performance Publishing Group)
Flourtown, PA 19031-2027
c/o Exist Global Inc., Philippines
June 2006 to June 2007*
Last Title: Production Manager for Magazine Production (including Ad Design and Ad Trafficking)

• Makes proposal for new equipments
• Take the lead in helping setting-up the new place (fixtures, location, computers, printers, VoIP, etc.)
• Makes recommendation for staffs to hire
• Reinstated and implemented production workflow
• Manage direct reports
• Administer day to day operations
• Update U.S. counterparts and the onshore management team regularly

Boma One Pacific Corporation (Outsourced Publishing & Advertising)
Makati City, Philippines
January 2003 to June 2006
First Title - January 20, 2003: Freelance Graphic Designer
Second Title - March 20, 2003: Sr. Graphic Designer/Art Director
Last Title - September 30, 2004: Production Manager for Magazine Production and MarCom or Marketing Communications

Individual Contributor:

• Design magazines, newsletters, brochures, flyers, signages, and other print projects using a series of graphics software like QuarkXpress, Adobe Pagemaker, Adobe InDesign, Adobe Illustrator, Macromedia Freehand and Adobe Photoshop.
• Creating (and maintaining) Websites, landing pages, digital newsletters or email advertising for various clients, using a variety of applications like Macromedia DreamWeaver, Macromedia Flash, ImageReady/FireWorks and Photoshop
• Involve in Web and Flash Development for hi-tech companies like Adobe, Nokia, Intellisync, Verizon Wireless, etc.
• Perform some programming/scripting in activating Web forms
• Contributing ideas and design artwork to the overall brief
• Prepare notes and instructions for designers who assemble and prepare final layouts for printing, or posting
• Meeting U.S. clients to discuss their needs.
• Interpreting the client’s business needs.
• Help in developing design briefs by gathering information and data to clarify design requirements
• Working well in a team, U.S. account executives and marketing specialists, copywriters, other designers, website designers and developers
• Working to tight deadlines while maintaining accuracy and high quality of the work
• Coordinating with local or U.S. providers (as required) for production of print pieces
• Troubleshooting software and printing issues such as file formats, native file preparation or production workflow to achieve desired visual effect on print
• Maintains Windows and Macintosh OS, as well as file archiving
• Self-development and continuing personal development
  

Management:

• Recruiting of IT, support and design or production staffs
• Manage and develop direct reporting staff, and indirect reporting staff at some point
• Monitor and report on activities or project update and provide relevant management information
• Help in developing policy
• Use personal judgment and initiative to develop effective and constructive solutions to challenges and obstacles in operations
• Develop and implement processes to advance operation efficiency
• Carry out some network, email and Web administration
• Makes recommendations for equipment and provides suggestions to improve effectiveness
• Conduct business or information needs research
• Regularly meet with ManCom to discuss employees and business growth and challenges
• Self-development and continuing personal development

Accomplishments:

• Successfully achieved excellent levels of client satisfaction, a couple of months after the transition management performed in California. Able to transfer the entire production of 50-60 publications to the Philippines, and complete the turn-key migration in about six months. Initially hired 18 FTEs to complete the Magazine Production Group, and eventually reduced to 10 FTEs.
• Effectively started and helped in the recruitment and building a pool of talented staffs to work on our U.S. hi-tech companies’ print and new media design requirement. The group was eventually called Marketing Valet, with clients like Adobe Systems, Nokia, Intellisync, Verizon Wireless, etc.

F&L Asia, Inc. (Publishing)
Muntinlupa City
March 2002 to December 2002
Last Title: Graphic Designer & Web Master

• Develop graphics and layouts for print pieces, mostly for events, using variety of software like Adobe Illustrator, Adobe Photoshop, Adobe Pagemaker or Macromedia Freehand
• Maintain company newsletters and magazines
• Study illustrations and photographs to plan presentation of materials, products, or services
• Create different promotional materials and AVPs for different events organized by the company, using graphic applications like Adobe Premiere, Adobe After Effects, Macromedia Director and/or Microsoft PowerPoint
• Redesign and maintain company’s Website
• Create layouts for Websites and digital newsletters or email advertising
• Worked on some Web and system programming requirements
• Assist in making the database online and accessible via the company’s Website
• Creating promotional displays including signs and signage systems for public exhibition
• Self-development and continuing personal development

Arabian Business Company (Publishing and Advertising)
Doha, Qatar
December 1999 to December 2001
Last Title: Senior Graphic Artist/Web Designer

• Design magazines, annual reports, newsletters, brochures, flyers, signages, and other print collaterals using a range of graphics software like QuarkXpress, Adobe Pagemaker, Adobe Illustrator, Macromedia Freehand and Adobe Photoshop.
• Works with the Art Director and General Manager to address various project production or scheduling issues
• Meeting clients to discuss their needs
• Interpreting the client’s business needs
• Developing design briefs by gathering information and data to clarify design issues
• Contributing ideas and design artwork to the overall brief
• Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
• Eventually assigned to work on Web Design projects using Adobe GoLive, Adobe ImageReady, Macromedia Flash and Adobe Photoshop
• Troubleshooting software and printing issues such as file formats, native file preparation or production workflow to achieve desired visual effect on print
• Maintains Windows and Macintosh OS, as well as file archiving

Island Graphics Corp. - Tahanan Pacific Inc. (Publishing)
San Antonio Village Makati City, Philippines
June 1998 to June 1999
Last Title: Senior Graphic Artist

• Manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure on a fast-paced environment
• Works with the General Manager and Press Production Manager as necessary to clarify and address various project production and scheduling issues
• Consults and coordinates with peers and superiors on requirements and provides guidance on best method to produce a product in achieving desired visual effect
• Prepare notes and instructions for co-designers who help in assembling and preparing final layouts
• Review final layouts and suggest improvements as needed
• Do color correction and image toning as needed
• Perform quality check on all print collaterals before submitting the file to press department
• Design or create layout for magazines, annual reports, newsletters, brochures, flyers and other print pieces using a variety of software like Adobe Pagemaker, Adobe Illustrator, Macromedia Freehand and Adobe Photoshop.
• Task also includes creating company presentations for print exhibits using Macromedia Director, Adobe Photoshop, Adobe After Effects and/or Microsoft PowerPoint
• Troubleshooting software and printing issues such as file formats, native file preparation, production workflow to achieve desired visual effect on print
• Performs daily and scheduled maintenance on assigned equipment
• Maintain Macintosh OS
• Self-development and continuing personal development

Studio Zoo Inc. (Multimedia and Post Production)
2868 Banuyo Street
United Paranaque II, 1713 Paranaque
Metro Manila, Philippines
December 1997 to June 1998
Last Title: Freelance Computer Graphic Artist

• Develop graphics and layouts for print pieces using Adobe Illustrator, Adobe Photoshop, Adobe Pagemaker or Macromedia Freehand
• Prepare print collateral designs as press ready
• Assist in Web Design projects using Adobe GoLive and Adobe Photoshop
• Help out in Animation projects using Macromedia Flash, Adobe Dimension and Adobe Photoshop
• Support in preparation and creation of multi-media projects using Adobe After Effects, Adobe Dimension, Macromedia Director and Adobe Photoshop

Scanwell Graphics Corp. (Color Separation and Printing)
Paranaque, Philippines
July 1996 to May 1998
Last Title: Computer Graphic Artist

• Produce print collaterals like magazines, brochures, newsletters, posters, annual reports, flyers, product labels, etc.
• Prepare final arts according to printers’ requirement using a range of graphic applications like Macromedia Freehand, Adobe Pagemaker, Adobe Illustrator and Adobe Photoshop
• Creates promotional displays, including large format, e.g. billboard design, retail and point of sale, displays and backdrops, banners, backlit signs, vinyl signage, etc.
• Perform color correction and image toning (and retouching) on selected photos to attain desired output
• Coordinate with the production traffic team
• Working to tight deadlines while maintaining accuracy and high quality of the work
• Eventually assigned to help in supervising the team, train new colleagues, perform first pass of quality check, take the lead in sharing best practices, etc.
• Administer complicated and delicate accounts
• Troubleshooting software and printing issues such as file formats, native file preparation, production workflow to achieve desired visual effect on print
• Keeping abreast of developments in IT, particularly design programs
• Self-development and continuing personal development

O & Z Graphics Corp.
Makati City, Philippines
December 1995 to June 1996
Last Title: Typesetter - Layout Artist

• Creating, or recreating product labels using Aldus Pagemaker and Aldus Freehand
• Help in layouting books, magazines, annual reports and selected marketing materials
• Preparing final arts according to printer specifications
• Photo retouching